Sponsoring an event can be a useful marketing tool. It’s an opportunity to gain exposure, build brand recognition, and collect leads for future sales. But is an event sponsorship a good idea for a B2B Business in every instance? Before you say yes to sponsoring an...
When you’re running a small business, one of the best marketing tools you can take advantage of is positive customer feedback. In fact, 68% of Americans report that positive reviews of a business make them more likely to use that business. Here’s how to find and use...
Customer service is often the number one competitive advantage that small businesses have over their corporate counterparts. The smaller customer volume and fewer team members mean that they can treat customers as people and provide more customized service than...
Customer satisfaction is at the core of a small business’ success. When your customers are happy with their experience, they’ll be more likely to purchase your products or services again, and more likely to recommend your business to others. By not reaching out to...
If building a brand isn’t at the top of your list of priorities for your new business, it’s time to put it there. Branding is just as important for small businesses as it is for large corporations. Every business had to start somewhere and, over time, the branding...
Utilizing Pinterest to drive sales is an effective tactic for many retail organizations. According to the statistic gathering site Statista, there are currently more than 290 million people actively using Pinterest at least once a month. This represents a substantial...
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